Content Strategist

Job Summary

We are looking for a creative and market-aware Content Strategist to develop and execute content strategies that drive brand awareness, customer engagement, and user acquisition. The ideal candidate should have a strong understanding of financial markets, investing, and digital content trends.

Key Responsibilities

Content Strategy & Planning

• Develop and execute content strategies aligned with business and marketing objectives.

• Create content calendars for blogs, social media, newsletters, educational campaigns, and product launches.

• Identify content opportunities based on market trends, investor behavior, and industry developments.

Research & Content Development

• Conduct research on stock markets, mutual funds, personal finance, trading, and investment products.

• Develop content briefs and guidelines for writers, designers, and video creators.

• Simplify complex financial concepts into engaging and user-friendly content.

SEO & Performance

• Conduct keyword research and implement SEO best practices.

• Monitor content performance through analytics tools.

• Optimize content strategies based on traffic, engagement, and conversion metrics.

Collaboration

• Work closely with Product, Marketing, Design, and Growth teams.

• Coordinate with content writers, video editors, and graphic designers to ensure consistent messaging.

Requirements

Education

• Bachelor's degree in Journalism, Marketing, Finance, Communications, or related field.

Experience

• 1–4 years of experience in Content Strategy, Content Marketing, or Digital Marketing.

• Prior experience in Fintech, Stock Broking, Banking, or Financial Services is preferred.

Skills

• Excellent written and verbal communication skills.

• Strong understanding of SEO, content marketing, and social media.

• Knowledge of financial markets and investment products.

• Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools.