Digital-First Fashion Brand THEATRE Secures $1.5 Million in Pre-Series A Funding

In a significant development for the Indian fashion industry, Theatre, a digital-first western fashion brand, has secured $1.5 million in a pre-Series A funding round led by Prath Ventures. The funding round also saw participation from existing angel investors, underscoring the brand’s growing potential and investors’ confidence in its vision.

The proceeds from the funding will be used to drive growth through new channels like quick commerce, expand offline presence, and accelerate design iteration and production processes, according to a press release from the company. This infusion of capital is expected to give Theatre a significant boost in its mission to transform the Indian fashion landscape through a design-centric approach.

Co-founded by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, Theatre leverages its deep fashion expertise alongside robust brand-building and startup scaling capabilities to create a distinctive presence in the market. The brand specializes in women’s footwear, stockings, perfumes, and bags, aiming to empower the fashion design landscape and mass-premium fashion brands.

By securing this significant funding, Theatre is poised to take its unique offerings to a wider audience and cement its position as a leader in the Indian fashion industry. With its focus on design iteration and production processes, the brand is expected to create a large business with a differentiated offering that resonates with fashion enthusiasts across the country.

This development marks a significant milestone for Theatre, which is set to revolutionize the Indian fashion landscape with its innovative approach to fashion design. As the brand continues to grow and expand its reach, it is clear that Theatre is poised to make a lasting impact on the fashion industry.