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Colgate-Palmolive (India) Ltd logo

Colgate-Palmolive (India) Ltd

NSE: COLPAL BSE: 500830

2122.20

(-0.78%)

Fri, 13 Feb 2026, 04:31 pm

Company History

1902

  • Palmolive advertising begins emphasizing ingredient purity and product benefits.

1906

  • Colgate & Company celebrates 100th anniversary with over 800 products.

1908

  • Incorporated by five sons of Samuel Colgate.
  • Adds ribbon opening to toothpaste tube.

1911

  • Distributes two million tubes of toothpaste and toothbrushes to schools with hygienists demonstrations.

1912

  • William Mennen introduces first American shaving cream tube.

1914

  • Establishes first international subsidiary in Canada.

1920

  • Establishes operations in Europe, Asia, Latin America and Africa.

1926

  • Palmolive and Peet merge to become Palmolive-Peet Company.

1928

  • Merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.

1930

  • First listed on New York Stock Exchange on March 13.

1937

  • Incorporated as private limited company on September 23.
  • Develops all-India distribution with warehouses in Mumbai, Chennai, Calcutta.
  • Receives technical assistance and product information from US Colgate-Palmolive.
  • Establishes own research and development facilities.

1939

  • Dr. Mark L. Morris develops first Hill's Prescription Diet pet food.

1947

  • Launches Ajax cleanser.

1953

  • Becomes Colgate-Palmolive Company as official name.

1956

  • Opens corporate headquarters at 300 Park Avenue, New York City.

1962

  • Opens research center in Piscataway, NJ.
  • Launches fabric conditioner Soupline in France.

1966

  • Introduces Palmolive dishwashing liquid.

1968

  • Colgate toothpaste adds MFP Fluoride.

1970

  • Launches Irish Spring in Germany as Irische Frühling and in Europe as Nordic Spring.

1972

  • Acquires Hoyt Laboratories, later becomes Colgate Oral Pharmaceuticals.

1975

  • Launches Caprice hair care in Mexico.

1976

  • Acquires Hill's Pet Nutrition.

1978

  • Offers 11,79,000 equity shares for sale to Indian public at premium to comply with FERA, reducing non-resident holding to 40%.

1982

  • Issues 19,65,000 bonus equity shares in 1:1 ratio.

1983

  • Introduces Colgate Plus toothbrush.

1985

  • Issues 39,30,000 bonus shares in 1:1 ratio.
  • Introduces Protex bar soap.
  • Enters joint venture with Hawley & Hazel.

1986

  • Launches Chairman's You Can Make A Difference Program.

1987

  • Acquires Softsoap liquid soap business from Minnetonka Corporation.
  • Issues 78,60,000 bonus shares in 1:1 ratio.

1988

  • Registers with DGTD for 30,000 tonnes toilet soap production.
  • Places orders for 20,000 tonnes fatty acid plant and 15,000 tonnes toilet soap plant.
  • Establishes wholly-owned subsidiary in Hetauda, Nepal.

1989

  • Annual sales surpass $5 billion.
  • Issues 1,57,20,000 bonus shares in 1:1 ratio.

1991

  • Launches Colgate Gel Toothpaste, Palmolive Extra Care soap, relaunches Colgate Plus toothbrush.
  • Issues 1,88,64,000 bonus shares in 3:5 ratio.

1993

  • Participates in global launch of Colgate Total Toothpaste and Asia/Pacific launch of Protex Soap.
  • Allots 112,92,735 equity shares to US parent raising stake to 51%.
  • Issues 615,96,735 bonus shares in 1:1 ratio.

1994

  • Acquires oral hygiene business of Hindustan Ciba-Geigy Ltd.
  • Offers rights issue of 123,19,347 equity shares at premium, issues employee and preferential shares.

1996

  • Launches Colgate Fresh Stripe toothpaste, Palmolive Naturals soap, Keratin Treatment Shampoo, Palmolive Optima, test launches Axion dishwashing paste.
  • Establishes modern Dicalcium Phosphate facility at Aurangabad.

1998

  • Receives licence for 24,000 tonnes per annum fatty acids production.
  • Launches Colgate Double Protection toothpaste.
  • Establishes Dicalcium Phosphate manufacturing facility at Aurangabad.

1999

  • Launches Colgate Double Protection, Colgate Total and Colgate Sensation.
  • Establishes new R&D centre and manufacturing facility in Nepal, completes Dicalcium Phosphate facility in Aurangabad.
  • Supreme Court allows use of Suraksha Chakra in toothpaste advertisements.

2000

  • Introduces new variants in Palmolive Naturals beauty soap range.
  • Relaunches Colgate Gel as Colgate Fresh Energy Gel.
  • Launches Palmolive Shave Gel and Shave Foam.
  • Relaunches Cibaca toothpaste as All New Cibaca Top.
  • Launches Colgate Herbal toothpaste.
  • Relaunches Palmolive Charmis moisturising cold cream.
  • Launches Zig Zag toothbrush.
  • Launches Colgate Navigator toothbrush.
  • Launches Palmolive 2-in-1 shaving cream.
  • Launches Naturals Line transparent toilet soaps.
  • Nepal subsidiary plant attacked by intruders.

2001

  • Launches national consumer promotion for toothpaste, toothbrush and soaps.
  • Launches Ajax cleaning product in India.
  • Announces special one-time dividend of Rs 4.75 per share.

2002

  • Appoints Graeme Dalziel as MD for 5 years.
  • Increases toothpowder market share to 50.2% via promotions and campaign.
  • Signs deal with Percept D'Mark for cricket stars miniatures in dental packs.
  • Succeeds in appeal challenging MRTP Commission order.
  • Launches 'collect your cricketer' promotion with miniature collectibles.

2003

  • Divests stake in subsidiary Camelot Investment Company.
  • Launches Palmolive Aromatherapy products including Shower Gel, Liquid Hand Wash and Bar Soap.
  • Introduces Colgate Simply White teeth whitening gel.
  • Relaunches Colgate Dental Cream with fresher taste and improved germ-fighting performance.
  • Launches Herbal White toothpaste.
  • Launches Navigator Plus premium toothbrush.
  • Nepal subsidiary temporarily suspends operations due to security situation.
  • Peter Dam resigns as Director and Chairman.
  • Appoints Fabian T Garcia as Director and Chairman effective January 2004.

2004

  • Vikram Kaushik resigns from Board.
  • Launches Palmolive Aroma Sensual Shower Gel.
  • Ties up with IDA to promote oral health campaign.
  • Acquires GABA oral care business in Europe.

2005

  • Unveils Colgate Active Salt toothpaste.
  • Emerges as top brand.
  • Parent transfers 20% stake to Singapore arm.

2006

  • Acquires Tom's of Maine.
  • Rolls out Colgate Max Fresh Gel.
  • Conducts free dental check-ups.

2007

  • Acquires three domestic companies in south India.

2009

  • Appoints Mukul Deoras as Managing Director.

2010

  • Appoints Paul Alton as Whole-time Director and CFO effective September 1.

2011

  • Appoints Niket S. Ghate as VP-Legal, Company Secretary and Compliance Officer.

2012

  • Retains top spot as most trusted brand.
  • Appoints Dr. Indu Shahani as Additional Non-Executive Director.

2013

  • Recognized as Most Social Company by Blueocean Market Intelligence for Economic Times.
  • Tops Brand Footprint Report for most reached consumer brands.

2014

  • Awarded Ethical Brand in FMCG Sector by World CSR Congress.
  • Awarded Best Supplier of the Year 2013 by Tesco India.
  • Ranked No.1 Most Chosen Consumer Brand by Kantar Worldpanel Brand Footprint Report.
  • Commences commercial production of toothpaste.

2015

  • Launches Colgate Sensitive Pro-Relief Enamel Repair.
  • Launches TV commercial for Colgate MaxFresh.
  • Allots bonus shares in 1:1 ratio.

2016

  • Opens toothbrush production unit in Andhra Pradesh.
  • Announces Virat Kohli as brand ambassador for new toothbrush.

2017

  • Innovative mobile program wins GOLD at India Digital Media Awards.
  • Ranked No.1 Most Trusted Brand in India across categories by Economic Times-Nielsen.

2019

  • Ranked India’s Most Trusted Oral Hygiene Brand for 9th consecutive year in TRA Brand Trust Report.
  • Wins BRONZE for Best use of PR for Keep India Smiling Mission at Indian Marketing Awards.

2020

  • Conferred Sustainability Partner Award by METRO for Save Water campaign.
  • Colgate Vedshakti selected as Prestigious Brand of India 2020 in FMCG-Toothpaste.

2021

  • Awarded one of Most Trusted Brands of India 2021 by CNBC TV18.
  • Awarded The Economic Times Best Brands 2021.

2022

  • Palmolive launches luxurious face care range.
  • Colgate launches campaign reminding that good nutrition starts with strong teeth.
  • Colgate-Palmolive launches revolutionary 3-day whitening toothpaste.
  • Colgate partners with Kiran Kanojia to spread smiles and optimism.
  • Colgate brings advanced Electric Toothbrush technology to India.

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