M.k.sons Fine Jewels Ipo

Incorporated in 2012, M. K. Sons Fine Jewels Ltd. is engaged in the retail sale of gold, diamond, and CZ jewellery through its showroom network across Mumbai and Ahmedabad. The company offers rings, necklaces, bangles, earrings, bracelets, Mangalsutras, solitaires, bridal jewellery, and customised jewellery under multiple collections such as Pavitra, Rivaaz, Sitaare, NAQSH, Sunhere, and One & Only. The company operates 5 retail showrooms across Maharashtra and Gujarat in high-footfall locations including Bandra, Andheri, Zaveri Bazaar, C.G. Road, and Sindhu Bhavan Road. Its business model focuses on retail jewellery sales, customer-centric collections, customised jewellery offerings, and diversified designs across multiple price points. The company procures finished jewellery from third-party vendors across Western India. As on June 30, 2026, the company offered more than 19,442 SKUs, including over 14,582 gold jewellery designs and 4,860 diamond and precious stone jewellery designs. The company caters to bridal, festive, daily wear, and premium jewellery customers with BIS Hallmark-certified jewellery products. As on September 30, 2026 the company had 148 permanent employees. Strengths