Shellz India Ipo

Incorporated in May 2012, Shellz India Limited is engaged in the manufacturing and marketing of confectionery products and the manufacturing and supply of food and bakery ingredients. Its product portfolio comprises over 300 SKUs across multiple categories, catering to consumers in urban, semi-urban and rural markets.The Company markets its consumer products under two brands, Hugs and Tosca. The Hugs portfolio includes baked treats, choco delights, jellies, and panned and sugar confectionery, primarily positioned at mass-market price points, with most products priced at ₹10 or below. The Tosca brand focuses on the mass-premium segment through differentiated product formats and packaging, with an emphasis on e-commerce and quick-commerce channels. Its portfolio also includes Tosca Oat Choco, an oat and cereal-based bar developed as an alternative to traditional confectionery products. The Company's distribution network comprises over 300 super stockists, with products available through kirana outlets across approximately 24 states in India, as of March 31, 2026. In addition to its own brands, the Company undertakes private-label manufacturing for third-party customers and exports products to international markets, including the Middle East, South Asia and Europe. Its operations are supported by in-house manufacturing, product development, research and development, and quality assurance capabilities. As of August 31, 2026, the Company had 258 full-time employees, including personnel across production, sales, finance, engineering, research and development, quality assurance and other functions.